Founder-CEO
You are scaling spend on numbers nobody has verified.
Backhelm delivers defensible claims before budget meetings and investor updates. The Initial Integrity Fingerprint is institutional proof you can forward without rewriting.
For commerce teams
Who feels the pressure
Backhelm serves Meta-heavy Shopify brands where economic claims shape expensive decisions. Different roles enter at different moments. The spine is the same: claim, verdict, evidence, certificate.
Head of Growth
Which of the claims you are presenting this week can you actually defend — traced to source?
Daily tension between Ads Manager and Shopify reality ends in traceable evidence. Exception memos when something material breaks. Personal cover, not exploratory tooling.
CFO
Verified net vs reported gross — with a trail your board can follow.
Commerce integrity claims, refund erosion, duplicate exposure — evaluated against source memory, not narrative. Audit trail without a quarterly audit engagement.
Fit
Selective by design
Diagnostic access is reviewed. Backhelm chooses its clients. Teams with material Meta spend and Shopify commerce context are the working fit — not every brand that wants another analytics tool.